DigiFun Highlights of MVFW 2022
Fashion’s mission to conquer the metaverse.
DigiFun’s fashion collaboration with the Forbidden City at the MVFW
Highlight of MVFW2022
Opened on Thursday, March 24, 2022 on the virtual real estate platform Decentraland, MVFW is the largest digital fashion event to date. It was open to anyone and over the course of four days, ongoing events included a number of shows, as well as showrooms, stores, panels, virtual parties and NFT drops. It has also become a major crossover event for mainstream fashion, with brands like Paco Rabanne, Dolce & Gabbana, Etro, Tommy Hilfiger, Dundas and Cavalli joining digital fashion companies like Auroboros and DressX.
As an original, completely digital fashion brand, DigiFun also participated in the fashion week, showcasing dozens of original wearable pieces during the runway and party, and the impact we made was certainly unexpected. DigiFun’s wearable piece Emperor’s Golden Dragon Robe, a collaboration with the Forbidden City, drew particular attention during the show, and fashion magazine Vogue covering the fashion week, specifically selected Emperor’s Golden Dragon Robe as one of the hit products, something we hadn’t envisioned at all.
According to figures released by Decentraland, the platform attracted over 108,000 visitors to the site during fashion week, with wearable content generating nearly $80,000 in sales.
Many brands began purchasing and leasing land in Decentraland as a way to lay out and sell products in the metaverse. luxury brands such as Dolce & Gabbana and Etro opened stores that debuted during fashion week, and luxury retailer Selfridges launched its flagship store during fashion week, which included an exclusive NFT art gallery for visitors.
In addition to the ability to purchase, the look and feel is important - it’s the set design, soundtrack and overall vibe that sets the live fashion show apart.This is an absolutely fantastic opportunity to expand the world of brands and their cultural vibe in ways never before possible.
What to expect about DigiFun
As a digital fashion brand in the meta-universe (launching a line of meta-universe apparel and looking to build a broad ecosystem of products that will circulate across major meta-universes and support users in creating digital identities across metaverses.
The brand’s content is not produced by any set group of artists, but rather all DAO members can participate in the design, modeling, promotion and even decision-making of its products. In return, profits and long-term earnings from the products are distributed to the contributing members in proportion to their contributions.
Currently, DigiFun has gathered dozens of designers and modelers, and at this stage, it mainly designs and produces fashion apparel for use in the Decentraland and CryptoVoxel platforms. In the future, it will combine more technologies to enhance brand content and create a meta-universe clothing brand.
DigiFun has worked with major traditional fashion brands to customize virtual wearable NFTs, including fast fashion brand Cider, and individual designers such as KINGWEN. These fashions were all showcased at the first Metaverse Fashion Week at Decentraland in 2022.
MVFW2023： " Future Heritage “
Metaverse Fashion Week is set to return for a second edition on Decentraland. And it’s once again Decentraland that will have the honor of hosting some of the biggest fashion houses in one of its parallel worlds. The event will take place after the real-world Fashion Weeks, spanning the globe from New York to Paris in February and March, and is scheduled for March 28-31, 2023.
The curatorial theme of MVFW2023 is " Future Heritage “, a challenge to connect the next generation of creators and traditional fashion designers, demonstrating the potential of fashion to connect reality and the world. It will even host Miami Fashion Week, the first fashion week recognised by the esteemed Council of Fashion Designers of America (CFDA) to participate in the event, reflecting the growing interest of the fashion and luxury industries in virtual worlds.
Likewise, DigiFun will continue to be present at MVFW2023. During 2022, DigiFun has had its own building and gallery and released several hot wearable pieces with dozens of designers, all of which will be present at the MVFW2023 show.Stay tuned!
The event shines a light on today’s fashion industry, proposing aesthetic diversity across the metaverse, linking innovation and tradition, and looking back at fashion’s great moments to build the future.
Want to know more about us：
- Twitter: https://twitter.com/digifun_
- Forum：https://forum.digifundao.com/
- Discord：https://discord.com/invite/6tArQY6WGu
- Opensea：https://opensea.io/DigiFun_
- Mirror: https://mirror.xyz/digifun.eth